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ASPiRE Overview Washington University (CPHSS), University of North Carolina at Chapel Hill, and Stanford University are recipients of a 2018 five-year $11.6 million National Institutes of Health multi-institutional grant, Advancing Science & Practice in the Retail Environment (ASPiRE)

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This study is a compelling addition to the overwhelming evidence showing that tobacco companies directly target populations including Black communities, women and youth with menthol cigarettes, which make it easier to get hooked and are much tougher to quit than other tobacco products, said Rose Marie Robertson, M.D., FAHA, deputy chief science and medical officer of the American Heart Association and co-director of the Associations National Institutes of Health/Food and Drug Administration-funded Tobacco Center of Regulatory Science