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And according to University of Stirling tobacco packaging researcher Crawford Moodie, that should be no surprise: The findings [on the benefits of plain packaging] are also consistent with idea that packaging is an important vehicle for marketing, as is clear from the tobacco industrys own internal documents. Indeed, tobacco industry communications were made public through legislation and shed light on how the industry hooks consumers

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Spanning both sides of the exterior is an elaborate design of a traditional flower cart pulling a woven basket of orchids, peonies and chrysanthemums - a mix of flowers that alludes to late summer or autumn

It can reasonably be assumed that there will be a similar impact with e-cigarettes