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Establishing a Smoke-Free Zone Creating and enforcing a smoke-free zone in and around your premises can be a preventive measure: Implement strict no-smoking policies within buildings

Social media posts using #iqos have been viewed 179 million times on Twitter and Instagram between March 20, 2018 to March 20, 2019

The Butt Blitz is an action-oriented campaign focused on raising public awareness about cigarette litter, while simultaneously removing as much of it from the environment as possible

For instance, someone using a high-powered sub-ohm device might take longer, deeper puffs, while someone with a pod system might take shorter, more frequent puffs