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Emotional Connection And Consumer Engagement Emotions can be sparked and a personal connection can prepare between the brand and the customer via well-design packaging

Not only does it provide a pleasant smoke with its sweet and mellow taste, but it also is a great value for money when compared to other brands of tobacco on the market

We do know, however, that butts represent between 25 to 50 percent of all the trash collected on streets and roads in the U.S., and that as many as five trillion butts are dumped into the worldwide environment every year

"From a strategic standpoint, this combination is absolutely compelling," Susan Cameron, Reynolds's president and CEO, said during the conference call on the deal