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Smokers who switched entirely to e-cigarettes cut their intake of toxins and carcinogens as much as those who quit smoking by using nicotine replacements like the patch, gum or lozenges, said Shahab

A testimonial in the ad explained, Now that I smoke fresh Old Golds I dont wake up with that cottony feeling in my mouth. Philip Morris described the symptoms as that stale, smoked-out taste in your mouth that dry, tight feeling in your throat. Many ads of the campaign read: "so smooth and mellow you can smoke them in any number without cigarette hangover (1938).

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